Finding Your Business Identity.

Thursday, February 11th, 2010

On Friday, February 18th, I will be participating in a roundtable discussion at the Womens Business Owners Alliance monthly breakfast meeting.  My ten minute workshop is entitled “Finding Your Business Identity.”  As a graphic designer, I have had many potential clients come to me for logo and branding design, but had no idea what message they wanted to send their customers.  I will go over the important questions every business owner should ask themselves before developing their brand, and the most effective ways to express these ideas.

I will be joined with four other experts in this roundtable, each sharing valuable knowledge in their field.  Take a look at the program below.  For more information on attending, visit the WBOA website at www.WBOA.org.

February 18, 2009 – 7:45 – 9:30am
Holiday Inn at Ingleside, Holyoke, MA
$15 in advance, $18 at the door

Susan Kelley: Is It Deductible? A Savvy Businesswoman’s Guide to Tax Planning
· How to set up your business so the IRS treats it as a qualifying business for tax breaks.
· What you need to survive IRS scrutiny of your deductions
· Claiming a home office – red flag or legitimated deduction?
· Why hiring your spouse or child may be a good idea, and how to do it legitimately
· Maximizing tax savings through individual 401ks

Allison Biggs: Finding Your Business Identity
• Learn important questions you should ask yourself before developing your business’s logo and brand
• Find out what you are saying about your business without words
• Gain useful tips on how to convey an effective and professional message

Gena Rotas: Branding… How Will the World Know You
· A brand is a collection of perceptions in the mind of the consumer.
· A brand is an intangible asset
· A brand is defined by your customer
· Advertising influences people’s perception of the products and services offered and thus helps define a brand.

Marie Sheedy: De-Clutter, De-Stress
· What is clutter?
· How does clutter affect your brain?
· What can be done about clutter?
· How can “sweeping” improve your life?

Amy Greenbaum: Integrity and Self Image
· Meaning of inegrity and its general sense
· Having the lack of integrity for ourselves
· The affects of lack of integrity
· Enhancing our own self worth